I was listening to a great TED Talk by Rebecca Saxe and I was fascinated by her work but when I went to her website I found that there was no easy way to follow her studies and developments. This no longer needs to be the case because what what has happened online.
She is just one of many of interesting people that still have not jumped on the Social Media and Self-Publishing bandwagon. Herein lies the problem, quantity has skyrocketed and quality has, at best, stayed the same. (I include myself in the mass generalization)
We do not need more businesses to ‘get-it’, we need more people to. Business go where the people are and the mass majority of people still are not in digital spaces.
So, if businesses go where the people are we need to bring the people online and the business will follow. This is a win-win for corporations and Digital Marketing Agencies alike.
What if we came together are tried to get more people using Twitter and Facebook and in more useful ways, then it will be easier to pitch to corporations as to why they need to be online.
Win-win.
Everything about the web needs to be better, faster and easier to use for both consumers and producers so we can be purposefully connected.
Traditional media still plays a big role in our world because it is easier to use than its online counter parts. Buying a newspaper and turning on a TV is still faster and easier to consume than finding accurate, authoritative content online and keeping all of this content organized and accessible.
We do not need more blogs about marketing, social media or technology. We need better blogs and better ways to interact with them. By taking away the friction that comes along with going digital and by making it more useful while making it easier to use will make it more popular overall. People go, business follows
Maybe we should leave the comfort of our browsers and reach people not in front of a computer screen. Social Media has to be evangelized in the trenches, on the streets, in the cubicles, on the radio, in magazines, and in newspapers.
Maybe our ‘target’ and our ‘problem‘ is not what we think it is.
