Consumers do not exists anymore. They’re extinct. Dead. Gone.
Well, actually, they have just EVOLVED.
You are on the internet reading blog, on Twitter and most of all getting informed. WE Google before we buy, read reviews and talk. Once we make a purchase we respond. We blog, Twitter, write reviews and recommend to our friends. We can make comments and get responses from company representatives and we can even become fanboy’s.
We do not consume. We interact. We are interactionists.
So why does this demeaning word still exist?
That old style thinking of find, control and solicit marketing is still too prevalent. We still think people fit nicely into segments and if we build it they will come.
We are not like that anymore. We want participate and be heard. Now we listen, talk and interact with brands and with eachother.
Stop referring to us as consumers. We are interactionists.
